Make sure your campaign is culturally sound

When you launch a multi-national campaign, it’s essential that every element – concepts, copy, colors, imagery, brand names, slogans and more – works in your proposed markets. If you lack the necessary local knowledge, a seemingly simple concept may be misunderstood or images and colors may offend – a result that is a world away from your intended message.

Our project managers work closely with locally-based linguists, designers and copywriters at the early stage of a project to evaluate whether or not a given concept might work. They review your original copy and concepts with the receiver cultures in mind, helping to ensure your campaign will succeed in your chosen markets.