WHO WE ARE

Contextor was founded in 2004 by Annelie Engblom. With a background as a project manager at a traditional translation agency and several years as the language director at a prominent business-to-business ad agency, she identified a need for a translation agency focused on helping brands connect authentically with their global markets – and so Contextor was born.

For over 20 years, we have been the trusted localization partner to numerous advertising agencies and international companies, providing the linguistic precision and cultural insight that allows their campaigns to build lasting connections with customers worldwide. Our approach remains rooted in that initial insight: that true communication is not just about words, but about context, culture, and authentic connection.

Whether it’s a multinational campaign, technical document, or brand manifesto, we ensure your message resonates globally – with the precision only local experts can deliver. Unlike traditional translation agencies, we offer a flexible, personal approach, backed by a global network of seasoned project managers, translators, and cultural experts across Sweden, Europe, Asia, and the Americas.